Luxury Brands

Cosmetic Product Launch In Video Presentation Box

Challenge:

  • To create a memorable new product launch for a premium Mascara targeting retailers, public relations firms and others.

Spire Solution:

  • A video panel housed in an aesthetically pleasing, handmade presentation box featuring a suede-flocked interior.
  • Content includes product development and instructional videos suiting an ultra-luxury cosmetics product.
  • Created 2 video brochure versions for different target audiences:
    • a high-end version using a suede-lined presentation box with light-sensing video panel targeting VIPs, retailers and PR outlets.
    • a slimmed down, more cost effective version for the mass market audience.






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