Challenge:

To create a memorable new product launch for a premium mascara targeting retailers, public relations firms and others.

Spire Solution:

A video panel housed in an aesthetically pleasing, handmade presentation box featuring a suede-flocked interior. Content includes product development and instructional videos befitting an ultra-luxury cosmetics product. Created 2 video brochure versions for different target audiences:

• a high-end version using a suede-lined presentation box with light-sensing video panel targeting VIPs, retailers and PR outlets.
• a slimmed down, more cost effective version for the mass market audience.