Consumer Jewelry Product Launch


World renowned crystal manufacturer introduced a new product – a bracelet and neckless system which attaches with magnetic clasps. Client needed to inform and educate PR outlets, factory stores and dealers. The client needed a kit to include the TV ad clip. an instructional video, a sample bracelet, a catalog and an instruction booklet. Originally all these elements were to be included in two gift boxes without the video content.

Spire Solution:

Spire re-engineered the entire launch kit into one integrated and sleek video brochure package. Our innovative package houses and presents the bracelet in a secure die cutout.

Upon opening of the brochure, the videos play in stunning high definition, and the catalog page was printed on a fold out panel. We also closely adhered to the corporate color pallet by printing in solid PMS blue in addition to CMYK and silver foil. We even added a beautiful spot gloss UV and soft touch film lamination for exceptional look and feel.