Challenge:

• To create a memorable new product launch for a premium Mascara targeting retailers, public relations firms and others.

Spire Solution:

• A video panel housed in an aesthetically pleasing, handmade presentation box featuring a suede-flocked interior.
• Content includes product development and instructional videos suiting an ultra-luxury cosmetics product.
• Created 2 video brochure versions for different target audiences:
  • a high-end version using a suede-lined presentation box with light-sensing video panel targeting VIPs, retailers and PR outlets.
  • a slimmed down, more cost effective version for the mass market audience.